Sustainability of single mother micro-entrepreneurs in Hulu Langat

Abstract

The sustainability of micro-businesses run and managed by single mothers in WITUS is the primary topic of this study. The entrepreneurial value creation theory, according to (Mischara and Zachary, 2014), covers all aspects of being an entrepreneur, from seeing an opportunity to gaining knowledge and expertise to seeing profits. The notion of entrepreneurship presents a two-phase framework for generating value. By applying the Entrepreneurial Value Creation Theory, this study investigates the strategies used by single mothers who are micro-entrepreneurs, examining their methods to creating value and the challenges that they may encounter. Women are starting to take center stage in the business landscape and are effectively utilizing it as a means of stimulating economic growth. (Reddy, 2012). We investigate how these entrepreneurs use their networks, resources, and entrepreneurial skills to create value in their endeavors, based on qualitative interviews and case studies.