Explore competition among small retailers in Jempol Negeri Sembilan

Abstract

Due to their lack of resources, scarce population, and difficulty utilizing cutting-edge technology, small-scale retailers in Malaysia, particularly those in small towns, have difficulty competing with larger retailers. Small shops find it difficult to compete with the size and purchasing power of their larger counterparts, even despite government measures. For this research contextually embedded data on participant experiences and viewpoints will be gathered using qualitative research methodologies including focus groups and in-depth interviews. The study intends to explore and comprehend attitudes, behaviors, beliefs, and experiences connected to small retailing in small towns. The research included employers with experience in small retail in Jempol, Negeri Sembilan. Employers were interviewed via online Google Meet with two owners of small retailers: Nen Mart and Moon Trading. Considering the dominance of large grocery stores controlled by foreign investors, the retail industry in Malaysia confronts issues, especially in rural places like Jempol, Negeri Sembilan. These giants are difficult for small shops to compete with, especially since hypermarkets grow so quickly. Thus, research into the economic effects of Malaysia's small retailers is necessary, as is the creation of plans to increase their competitiveness. Smaller retailers might therefore find it difficult to stay competitive in the market. They run the risk of losing out on sales possibilities and falling behind in adapting to changing consumer preferences if they are unable to keep up with the latest items, which would further reduce their competitiveness. Therefore, the long-term success of smaller retailers in the retail sector depends on them developing ways to get past these obstacles and set themselves apart from larger competitors.