Investigate perceived ease of use towards behavioural intention to use services technology (UST) in Pandan Jaya

Abstract

The study explores how perceived ease of use influences the adoption of Urban Services Technology (UST) among Pandan Jaya residents, highlighting the importance of understanding these dynamics for smart, sustainable urban environments. There is a significant gap in understanding and knowledge regarding the adoption and perception of Urban Services Technologies (UST) within urban environments, particularly in the context of smart cities. Using a quantitative research methodology, this study polled the Pandan Jaya community to find out how easy they thought UST was to use and how it affected their willingness to utilize these technologies. A structured questionnaire focused on multiple dimensions was used as part of the technique. A sample of 101 people from Pandan Jaya participated in a survey. Results show a high positive correlation (r=0.730) between perceived ease of use and behavioral intention to use UST. Respondents agreed that learning to interact with UST would be easy (mean=3.75) and that UST is user-friendly (mean=3.60). However, some felt navigating UST may not be very easy (mean=3.57). But other people said it would not be that simple to navigate UST (mean = 3.57). The results indicate that Pandan Jaya people's propensity to use urban services technologies is significantly influenced by their perception of the technologies' ease of use. This study explores the impact of ease of use on technology adoption in urban settings, offering recommendations for improving user experience of Universal Services (UST) to boost adoption and utilization, aiding urban planners, technology providers, and policymakers.