The relationship between RFID perceived ease of use and customer satisfaction in Uniqlo

Abstract

Customer satisfaction is a crucial determinant of success in the fast-fashion sector especially for businesses such as Uniqlo that emphasize providing seamless customer experiences via innovative technologies. This study examines the correlation between perceived ease of use and consumer happiness within Uniqlo's retail environment particularly with the application of RFID technology. A quantitative methodology was employed to gather data via a structured survey of 30 participants, evaluating their experiences with the usability of Uniqlo's RFID system and its influence on their satisfaction. The investigation demonstrated a statistically significant and positive connection (r = 0.706) between perceived ease of use and customer satisfaction highlighting that user-friendly systems significantly improve consumer experiences. Cronbach's Alpha scores of 0.895 for ease of use and 0.933 for satisfaction confirm the reliability of the study tools. These results correspond with the Technology Acceptance Model (TAM), highlighting the essential function of accessible technology in enhancing consumer happiness and cultivating brand loyalty. However, the study's limited sample size and particular emphasis on Uniqlo constrain its generalizability. Subsequent study requires to investigate supplementary variables like as trust and personalization within more extensive retail contexts. This study provides significant insights for Uniqlo and other fast-fashion shops, emphasizing the importance of prioritizing usability and technological innovation to improve consumer happiness and maintain competitive advantage.